×

Mobile point of sale is a game-changer for live events

By Mark Austin, Head of Digital Product Solutions, Europe • Visa

July 03, 2015

Worrying about having your money stolen, whether you’ve got enough cash on you or queuing for costly cash machines – familiar to all of us who’ve been to a major sporting event or festival.

However, these were a thing of the past at the 2015 FIA Formula E Visa London ePrix on 27-28 June, thanks to the introduction of mobile point-of-sale (mPOS) technology which enabled visitors to pay for purchases with their Visa card.

We made the eVillage experience faster and easier for thousands of fans with the introduction of 60 contactless mPOS solutions to event vendors. The event marked one of the first major implementations of contactless mPOS in Europe, and over 50% of all purchases were made using the technology.

Stallholders transformed phones and tablets into card acceptance solutions just by connecting them to a contactless chip & PIN card reader. This allowed customers to pay for even the smallest items without the need for cash.

The technology is a perfect fit for merchants trading at live events like the London ePrix because it’s low-cost, easy to set-up and completely portable. The vendors, some of whom thought their business was too small or lacking the necessary infrastructure to accept card payments, reported benefits including increased speed of service, greater security and also returning custom. In fact, when things got particularly busy, at peak times during the event, Visa Europe’s mPOS terminals enabled over 100 cashless transactions per minute. All the while, these customers could avoid queueing at ATMs, enjoy shorter waits at the stalls, and concentrate on enjoying the Formula E experience.

But it’s not just the answer for sporting events and festivals – the beauty of mPOS is in its versatility. From market stalls to mobile traders and home deliveries, mPOS opens up card payments to all merchants, large and small, static and mobile. Also, recent enhancements to mPOS solutions, such as contactless capability, allow business owners to keep up with emerging trends like mobile payments and wearables. At future live events, visitors may only need to take a mobile phone or wearable device to cover all of their payment needs; again driving further benefits for both consumers and retailers alike.

With 500 million Visa cards in Europe, people increasingly preferring cards over cash, and mobile and wearable payments expected to boom in the next few years, there’s never been a better time for business to embrace mPOS.

Share this post

Like this post

Related Articles

The future of payments according to retailers

June 15, 2016

We have been looking at how the evolving world of retail is characterised by new formats and models (both in-store and online),as well as the needs and wants of the consumer through local market events across Europe. In this series of #ShoppingFutures articles we explore retail innovation and what this means for payments.

Daniel van Delft Read More

In the lead, yet still catching up

January 19, 2016

A contradiction? Not really.

In card payments, the Czech Republic is a country of contrasts. On the one hand, we set an example in innovation and, in many respects, show others the way (especially in the use of contactless technologies and mobile payments).

Marcel Gajdos Read More

Many firsts at the Eurovision Song Contest

June 01, 2016

There were many ‘Firsts’ at the 2016 Eurovision Song Contest in Stockholm in May.

Christina Lind Read More

Finland’s contactless future is looking brighter than ever

March 08, 2016

Buckle up people – Finland is going faster than a Formula E race car!

Vesa Tukonen Read More

The Olympic Flame sparked contactless payments in Lillehammer

April 20, 2016

Until recently, despite being among the keenest card users in the world, with nearly 2 million contactless Visa cards present in the market, Norwegians had been slow to adopt the new technology.

Jens Nes Read More

Innovative payments earn steady ground in Bulgaria

December 18, 2015

On 1st January all new payment terminals installed by Bulgaria’s banks are going contactless.

Krassimira Raycheva Read More