×

Augmented Reality payments with House of Holland

By Ranjiva Prasad, Innovation Partner • Visa

August 08, 2016

The world’s first augmented reality payment technology was revealed in June by Visa Europe Collab as part of House of Holland’s Men’s event.

It demonstrates the ability to purchase items by simply pointing your smartphone’s camera at them. The consumer no longer needs to go online or in-store; they can purchase an item in a shop window even when the shop is closed.

What does this mean for consumers?

This intelligent integration of online and offline shopping experiences has created a brand new consumer retail journey, where the whole world becomes a shop, and shopping is always available!

The proof of concept tested the technology in a live retail environment, with a view to making the technology available to other retailers on a wider scale later this year.

An amazing technological development

Henry Holland has said that he really feels this project is the future of retail: “Being able to scan garments through Blippar and purchase them pretty much off the back [of the catwalk models] is an amazing technological development.”

This relationship has developed over the past year, from our first engagement with Henry Holland back in September 2015, where we worked with him for his September runway show.

Transforming the retail journey

This is yet another great example of how Augmented Reality can transform the retail journey. Watch our case study video for more information:

Share this post

Like this post

Related Articles

Cashless Sweden

November 05, 2015

“I can’t recall the last time I held a Swedish bank note in my hand”, says Christina Lind, the Visa Europe Country Manager for Sweden.

Christina Lind Read More

Changing Fraud Landscape Leads to New Partners

April 25, 2016

Visa Europe has always had a strong relationship with traditional law enforcement agencies. Today, we are now exploring broader ways to engage with not only other public authorities but also with the private sector. All with the aim of helping everyone become more effective when dealing with criminals targeting Visa products.

Debbie GrantPiet Lakeman Read More

Contactless: The overnight success story 10 years in the making

April 26, 2016

“In the digital age of ‘overnight success’ stories such as Facebook, the hard slog is easily overlooked.” – James Dyson

Did you know that the word “contactless” was one of the Collins Dictionary’s words of the year last year?

Nick Mackie Read More

Contextual Parity & Micro Payments

May 06, 2016

This week, Jon Downing from Visa Europe Collab attended the Consensus 2016 event in New York to talk about Collab’s recent global remittance service proof-of-concept with Epiphyte.

Hendrik Kleinsmiede Read More

Ambient banking and Gamification

June 03, 2016

Over on the Collab blog we’re discussing the ways in which consumers interact with banking services – and how that has changed profoundly over the last twenty years. We’re also looking at the rise of gamification in Financial Services.

Hendrik Kleinsmiede Read More

Purposeful Business: A Lesson from Greece

May 16, 2016

Visa has a corporate responsibility vision to equip young people across Europe to thrive in a digital economy. But what happens when one of our countries faces an existential economic crisis?

Nick Jones Read More