Michael Hoffmann

Head, Visa Co-Creation Center Berlin

Since joining Visa in 2001, Michael Hoffmann has held different positions in marketing, sales and processing in Frankfurt and London. In July 2015, he became Head of the Visa Co-Creation Center in Berlin. The Co-Creation Center pursues a cooperative approach and focuses on projects that are conducted together with customers and partners. The implementation is based on the following process: Design, Develop, Deploy. Another focus of the Berlin center is the "Future of Retail".

Michael was Head of Marketing Central Europe. In this function, he was responsible for communications and marketing in Central Europe, including Germany, Austria, Switzerland, the Netherlands, Belgium and Luxembourg.

Author's Latest Articles

December 12, 2017

Beyond the wall of solitary innovation: 3 examples from Berlin

Sometimes, my home country is a paradox to me. We live in one of the highest digitised countries in the world yet it is also one of the most cash-driven societies in the Western hemisphere…

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