Krassimira Raycheva

Country Lead Bulgaria, Visa

Krassimira Raycheva is Visa Country Lead for Bulgaria, in charge of the company’s business interests in the country. Her role is to promote Visa’s products and services among the Bulgarian financial institutions. Krassimira is responsible for the company’s relations with the banks and other organisations working in the cashless payments sector.

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Author's Latest Articles

April 19, 2016

Bulgarian retailers embrace digital payments

We have been looking at how the evolving world of retail is characterised by new formats and models (both in-store and online),as well as the needs and wants of the consumer through local market events across Europe. In this series of #ShoppingFutures articles we explore retail innovation and what this means for payments.

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December 18, 2015

Innovative payments earn steady ground in Bulgaria

On 1st January all new payment terminals installed by Bulgaria’s banks are going contactless.

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