Dr Antonia Ward

Global Head of Advisory Services, Stylus

With more than 15 years' experience in trend consulting, qualitative and quantitative research, design, brand strategy and journalism, Antonia directs Stylus' advisory services. She applies the company's insight and expertise to clients' business challenges, working with the likes of Mattel, Volkswagen, Puig and Ferrero.

A former editor of design magazines including FX and New Design, and previously managing editor at The Design Council, Antonia has given keynotes at conferences in Dubai, Brazil, Russia and India. She has also run seminars and workshops across the UK and Europe, and chaired international judging panels.

Antonia has an MA from the University of Liverpool and a PhD from the University of York.

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Author's Latest Articles

July 28, 2016

New Retail Experiences: Immediacy & Immersion

The continuing consumer appetite for transparency, inclusivity and insider insights is spurring a new wave of fan-ready store designs rooted in an open, revealing and even democratic sensibility. At the same time layering technologies that optimise the shopping experience both in and out of the store, are helping brands create seamless and increasingly intimate retail interactions.

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