Adrian Farina

SVP, Marketing – Europe

Adrian Farina brings a wealth of experience in consumer and shopper marketing across multiple markets. He started his career in the fast food industry with Pizza Hut leading all direct marketing efforts in Argentina. He then worked in FMCG marketing during a 10-year international career with Procter & Gamble in Argentina, Brazil, Chile and Venezuela.

In 2008 Adrian moved to the US to join Saatchi & Saatchi X and led the expansion of the Shopper Marketing business in Latin America, doing work for leading brands including Coca Cola, Procter & Gamble, Cadbury, HP, Diageo and Nestle.

Adrian joined Visa in 2012 as SVP Marketing – Latin America and the Caribbean, leading all marketing efforts including the local activation of the 2014 Brazil World Cup and the 2016 Rio Olympics. In early 2017 he moved to London, where as SVP Marketing – Europe he leads a team of 70+ marketers across the region.

Author's Latest Articles

March 01, 2019

Ushering in the power of the collective: Team Visa

We’re proud to announce Team Visa, because we believe that the power of sport is strongest when it unites and is inclusive

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December 15, 2017

Keeping brands relevant in the move to digital

The ways in which people shop are changing, and that is bringing interesting challenges for brands…

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